Your business plan lays the groundwork for the future development of your company but it is up to you to build on these foundations to ensure your enterprise prospers. As your business grows, there may be the need for expansion and this in turn will require further planning and thought from you. Your business plan ought to demonstrate how you hope to see the changing shape of your business. Following start-up, you may have a clear and defined path that you see your company taking. It is important to define the objectives by which you gauge the measure of your success.

Cracking the work/life...

Are you ready to face 2015 with enthusiasm and gusto? Have you updated your business plan and outlined your latest objectives for the year ahead? Okay, I know these are pretty serious questions to ask when you’re getting to grips with Subbuteo and watching Frozen on constant replay, but you can’t simply “Let It Go” when it comes to running your own business! Bookmark this blog because here are some quick tips to help you get into the swing of things once Big Ben has boomed and the last firework has fizzed! 

Focus! Write down exactly what you want your...

To establish, manage and grow your business you must have resilience, determination and the conviction to succeed. Focus on what you will achieve and utilise these qualities to maintain a winning mind-set! As we move into 2015, harness the power of this positive outlook to establish, pursue and achieve your goals!

Create Your Goal Set yourself a goal that will provide true life fulfilment and create a step-by-step plan that will help you achieve it over a realistic timescale. Focusing on the goal and what its achievement will mean to you will motivate you to succeed! Stretch Yourself ...

If you manage a retail business, Christmas could be your most lucrative time of year. Here are some great tips to help you make the most of the festive period.

Increase Your Visibility By investing in additional marketing during the run up to Christmas, you will increase the visibility of your business in a busy marketplace. Most mumpreneurs consider marketing to be expensive but increasing your activity during your busiest time of the year could see your sales rocket. Be strategic in your choice of campaign but ensure it hits the mark. If you get most of your sales activity from social...

When you juggle a dozen different responsibilities as a busy mumpreneur, the added extras brought on by the holiday season could see you reaching the limit! Most working mums feel harassed by the onset of the festivities but hopefully these tips will help you to manage your additional workload and enjoy a stress-free Christmas.

Carefully plan and schedule your responsibilities collectively so you don’t forget essential tasks. A great way to do this is by making a list. Include everything you have to do and allocate a deadline to each. Don’t forget seasonal business tasks, such...

Motivation is key to the success of your business. Without it, you lose the essential ingredients of a hungry business owner: desire and commitment. When everyone else around you is giving up, motivation makes you work that bit harder. So when life becomes a juggling act between the responsibilities to your business and those at home, how do you retain your focus, stay committed to your goals and motivate yourself to succeed?

Always keep in mind the core aims of your business. Ask yourself, “What am I striving to achieve?” and “Will my goals ensure the sustainability of my...

Establishing targeted and measurable goals is vital for any business. Those companies that actively pursue and achieve their goals stand head and shoulders above the competition. Taking the time to develop a comprehensive strategy for success and then committing to it will ensure you stand out in the marketplace, no matter how overcrowded it gets.

Once you have identified and established your goals, do not file them away! Refer to both short and long term goals regularly – at least once a week – so you can retain your focus and complete action points along the way. Keeping your...

When managing a business, there always seems so much to do but if you don’t effectively engage your clients, all your hard work will be for nothing. Customer engagement is essential to building loyal and lasting relationships with the buying public.

The key to engaging with your ideal customer is to make the buying process as easy as possible. Of course I’m not referring to your payment system, I’m talking about customer experience. From the moment your customer sees your business to the second they receive their purchase, they have to feel like they have benefitted from...

Strong brands stand out and succeed. If you haven’t fully developed your brand identity or you’ve neglected it of late, you will be missing out on opportunities to grow your business. A company that lacks an effective brand identity sends signals that you don’t really care about your business. If you don’t love your brand, who will?

Brands aren’t just about logos. A strong brand communicates the entire ethos of an organisation. Your brand represents everything you want your business to portray. So how can you maximise your brand identity and fall in love with...

As we near the end of the summer holidays, it is likely you have just got used to the routine of juggling your children’s needs with your work commitments. As the start of the new school year is rapidly approaching, you will have to get ready for a brand new routine, remembering to maximise the benefits September has to offer!

September is considered to be a second new year. People naturally review the goals they have left for the remainder of the year and establish new plans of action to succeed. As a mumpreneur, this is a great time for your business to benefit and generate more...